Marketing Research & Brand Strategy

Sam
Wilcox

Brand Strategist · Researcher · Storyteller

I turn market intelligence into brand clarity — bridging the gap between what people want and what organizations say.

I'm a brand strategist with a deep passion for understanding why people make decisions — and translating that understanding into brands that genuinely resonate. My work lives at the intersection of qualitative insight and quantitative rigor.

With experience spanning consumer goods, tech, and cultural organizations, I've helped teams clarify their positioning, sharpen their messaging, and build research frameworks that actually get used beyond the slide deck.

20+

Years experience

10+

Brands

Industries

Brands I've Helped Shape

A sampling of organizations and brands I’ve supported over the years through research, messaging, positioning, and strategic storytelling.

Selected Work

Stand Up to Cancer

A series of public service announcements that raised awareness about colorectal cancer screenings, early detection and prevention, and focused on reaching medically underserved communities.

Seattle Sounders Providence Health Partnership

Providence paired with the Seattle Sounders FC in a game-changing partnership that went beyond the field and into the well-being of the community.

WE. Communications Infinity

Developed an award-winnin data-mining and analytics platform designed to help communications professionals gain the right insight into the impact of their activities and campaigns so they can learn, evolve and improve business outcomes.

Get in touch

Let's Make
Something
Meaningful

Whether you're looking to refine your brand positioning, commission research, or just trade notes on strategy — I'd love to hear from you.

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SamWilcox